Radio continues to be a powerful advertising medium, especially when you have compelling content. Endorsement radio works, and proved to be the key element for the success of Metabolife, but only when you teach the on-air personalities how to do a correct endorsement spot that engages the listener.
As the former President and Creative Director for California Creative Enterprises, Inc, one of the largest independent ad agencies in Southern California, Bert Rhine oversaw the negotiations and was responsible to for the placement of over $350,000,000 of radio advertising on over 2,000 radio stations across the entire country.
Bert crafted and created a unique style for personal endorsement spots that on-air personalities used to promote the products of the agency’s clients, that generated billions of dollars in sales.
Additionally, Bert created unique promotional concepts for the agency’s clients that gave away millions of dollars to needy family such as “Making a Difference at Christmas” and “Help, I Can’t Pay my Utility Bill.” To hear Bert’s award-winning spots and campaign, please contact us.
If you’re using radio, you need Bert Rhine and BR Marketing.